Ethnic women (and now men) spend over a billion pounds yearly on hair products. We consume most of the products but lack in representation and adequate knowledge.

HAIRITAGE’s founders, Jo Ferrage and Catia J Pinto, were no longer willing to compromise on their hair care shopping experiences and so the company was create – To give its clients the power, knowledge and journey they deserve and to take pride in how versatile our coils, curls and waves are!