Discover Jamii

What is Jamii?

Jamii is a discount card and discovery platform, making it easy for you to find and shop at the best of independent black-owned businesses in the UK.

Launched in August 2016 and they’re on a mission to make shopping at black-owned brands as seamless and natural as any other.



Jamii are about pride in who we are: in promoting the beautyambition and strength of the Black British community.

They're encouraging people of all backgrounds to embrace the magic of our people, our culture, our past and our future. These are the ideas at their core: respect, identity and unabashed blackness.



Uncover super-cool fashion houses, pioneering beauty and wellness brands, and groundbreaking artwork. Find new haircare favourites and indulge in unforgettable eats.


The Jamii card.

The Jamii card saves you up to 40% on each purchase when shopping with one of our partners. It works online and offline, lasts for a year and you get unlimited usage!




Get your Jamii card via here: