As I Am

Gently removes product build up and environmental impurities from the hair and scalp. Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive. Leaves behind moisture,...

This light no-suds conditioning cream gently removes residue including all of the things you’ve used to style and maintain your coils and curls. Now it’s time for a sparkling new...

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts...

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder...

Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The...

Treat thirsty locks to the As I Am So Much Moisture Hydrating Lotion; a replenishing formula enriched with Aloe Vera, Royal Jelly and Lavender Flower Extract and Royal Jelly (a natural...

For hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. BenefitsDefines coils and curlsMinimizes...

Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some...

Specifically developed for coiled or extremely tight styles, the As I Am Twist Defining Cream is a unique styling cream that delivers luminous shine, superior frizz control and increased manageability, without sticky...