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As I Am

As I Am Curl Clarity Shampoo

As I Am Curl Clarity Shampoo

Gently removes product build up and environmental impurities from the hair and scalp. Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive. Leaves behind moisture,...
As I Am Classic Range Coconut CoWash Cleansing Conditioner

As I Am Classic Range Coconut CoWash Cleansing Conditioner

This light no-suds conditioning cream gently removes residue including all of the things you’ve used to style and maintain your coils and curls. Now it’s time for a sparkling new...
As I Am Hydrating Elation Intensive Conditioner, Shea Butter, Coconut Oil, Vitamin E, Hair Butter, Treatment

As I Am Classic Range Hydration Elation Intensive Conditioner

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts...
As I Am Classic Range Leave-in Conditioner, Seal, Conditioner, Leave-In

As I Am Classic Range Leave-in Conditioner

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder...
As I Am Classic Range Doublebutter Cream

As I Am Classic Range Doublebutter Cream

Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The...
As I Am So Much Moisture!

As I Am So Much Moisture!

Treat thirsty locks to the As I Am So Much Moisture Hydrating Lotion; a replenishing formula enriched with Aloe Vera, Royal Jelly and Lavender Flower Extract and Royal Jelly (a natural...
As I Am Classic Range Curling Jelly

As I Am Classic Range Curling Jelly

For hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. BenefitsDefines coils and curlsMinimizes...
As I Am Moisture Milk

As I Am Moisture Milk

Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some...
As I Am Twist Defining Cream

As I Am Twist Defining Cream

Specifically developed for coiled or extremely tight styles, the As I Am Twist Defining Cream is a unique styling cream that delivers luminous shine, superior frizz control and increased manageability, without sticky...